{"id":1033796,"date":"2021-05-14T04:37:10","date_gmt":"2021-05-14T02:37:10","guid":{"rendered":"https:\/\/www.tomsguide.fr\/?p=1033796"},"modified":"2024-03-30T12:17:45","modified_gmt":"2024-03-30T11:17:45","slug":"disney-explique-son-offre-premier-access-et-ses-plans-pour-lavenir","status":"publish","type":"post","link":"https:\/\/www.tomsguide.fr\/disney-explique-son-offre-premier-access-et-ses-plans-pour-lavenir\/","title":{"rendered":"Disney+ Premier Access : sorties streaming et cin\u00e9ma simultan\u00e9es, la nouvelle strat\u00e9gie de Disney ?"},"content":{"rendered":"\n

Aux \u00c9tats-Unis, Disney+<\/a> a lanc\u00e9 en septembre dernier le service Premier Access.<\/strong> Avec cette offre, les abonn\u00e9s peuvent acc\u00e9der \u00e0 un tout nouveau film sorti simultan\u00e9ment dans les salles de cin\u00e9ma. Pour cela, ils doivent tout de m\u00eame payer 30$<\/strong>. Un prix assez \u00e9lev\u00e9, mais avantageux pour les familles nombreuses.<\/p>\n\n\n\n

\"Aux
Aux \u00c9tats-Unis, Black Widow<\/em> sortira en salles et en streaming – Cr\u00e9dit : Disney+<\/figcaption><\/figure>\n\n\n\n

En France, la strat\u00e9gie diff\u00e8re un peu. Disney+ doit choisir entre sortir le film en salles, ou en streaming. Car la loi de la chronologie des m\u00e9dias emp\u00eache le studio de faire les deux en m\u00eame temps. Puisque les salles obscures \u00e9taient ferm\u00e9es lors de la sortie de Mulan<\/em><\/strong>, Disney a opt\u00e9 pour le streaming.<\/a> Mais les abonn\u00e9s ont donc d\u00fb attendre trois mois pour y avoir acc\u00e8s, tandis que le reste du monde pouvait d\u00e9j\u00e0 le visionner sur la plateforme. Pour compenser ce d\u00e9lai, Disney+ France a propos\u00e9 le film gratuitement.<\/strong><\/p>\n\n\n

\n
\n
\n\t\t\t\"Image <\/div>\n\n
\n

Disney+<\/p>\n\t\t\t

Disney, Marvel, Star Wars, Pixar, National Geographic et Star<\/p>\n\t\t\t \n 8,99\u20ac <\/span> > Disney+ <\/a>\n\t\t\t\t\n <\/div>\n <\/div>\n<\/div>\n\n\n

Disney+ prolonge son offre Premier Access<\/h2>\n\n\n\n

Bien que les salles de cin\u00e9ma aient commenc\u00e9 \u00e0 rouvrir un peu partout dans le monde, Disney ne souhaite pas abandonner son offre Premier Access tout de suite.<\/strong> Selon les derniers chiffres, le public ne semble pas encore pr\u00eat \u00e0 se ruer dans les salles, par crainte des risques sanitaires. Disney pr\u00e9f\u00e8re donc prolonger son option Premier Access un peu plus longtemps. \u00ab Si vous regardez le box-office du week-end dernier par exemple et que vous le comparez \u00e0 la moyenne des trois derni\u00e8res ann\u00e9es de box-office pr\u00e9-COVID, il \u00e9tait 85% en dessous au niveau national et 67% en dessous sur le plan international. \u00bb<\/em>, a expliqu\u00e9 cette semaine le PDG de Disney, Bob Chapek.<\/p>\n\n\n\n

Cette strat\u00e9gie de sortie en streaming pourrait n\u00e9anmoins \u00eatre temporaire<\/strong>, selon des sources proches du studio. Pour l\u2019instant, Disney pr\u00e9f\u00e8re \u00ab continuer \u00e0 observer la reprise du march\u00e9 du cin\u00e9ma \u00bb<\/em>, a ajout\u00e9 Chapek. La maison de Mickey n\u2019a donc pas encore d\u00e9cid\u00e9 quels films de 2021 sortiront directement en streaming ou seulement en salles. <\/strong>\u00ab Nous essayons de surveiller : les consommateurs sont-ils pr\u00eats \u00e0 retourner dans les salles ? \u00bb<\/em>, s\u2019est interrog\u00e9 le PDG du groupe lors de la pr\u00e9sentation des derniers r\u00e9sultats financiers.<\/p>\n\n\n\n

De plus en plus de films pr\u00e9vus en m\u00eame temps au cin\u00e9ma et sur Disney+<\/h2>\n\n\n\n

Confinement oblige, le dernier film d\u2019animation du studio, Raya et le dernier dragon<\/em>, <\/strong>est sorti lui directement sur la plateforme. Le prochain gros blockbuster tr\u00e8s attendu est bien s\u00fbr Black Widow<\/strong><\/em>. En France, le Marvel est pour l\u2019instant toujours pr\u00e9vu pour une sortie en salles. Mais les al\u00e9as de la pand\u00e9mie pourraient encore tout changer. Il en va de m\u00eame pour Jungle Cruise, prochain film avec Dwayne Johnson. Disney a dores et d\u00e9j\u00e0 annonc\u00e9 qu’il sortirait simultan\u00e9ment sur Disney+ et au cin\u00e9ma.<\/p>\n\n\n\n

Disney+ : notre s\u00e9lection des meilleurs films et s\u00e9ries \u00e0 regarder en famille<\/strong><\/p>\n\n\n\n

Source : ComicBook.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec le film Mulan, Disney+ a introduit une nouvelle offre baptis\u00e9e Premier Access, qui permet de voir un film sorti en m\u00eame temps en salles de cin\u00e9ma. Cette strat\u00e9gie tr\u00e8s critiqu\u00e9e va-t-elle durer ? Disney\u2026<\/p>","protected":false},"author":80,"featured_media":1033797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[494,3864],"tags":[1138],"hubs":[],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_source":"","hide_sidebar":false,"hide_advertising":false},"yoast_head":"\nDisney+ Premier Access : sorties streaming et cin\u00e9ma simultan\u00e9es, la nouvelle strat\u00e9gie de Disney ?<\/title>\n<meta name=\"description\" content=\"Avec le film Mulan, Disney+ a introduit une nouvelle offre baptis\u00e9e Premier Access, qui permet de voir un film sorti en m\u00eame temps en salles de cin\u00e9ma. 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