{"id":1171759,"date":"2022-09-10T08:38:57","date_gmt":"2022-09-10T06:38:57","guid":{"rendered":"https:\/\/www.tomsguide.fr\/?p=1171759"},"modified":"2024-01-19T17:30:10","modified_gmt":"2024-01-19T16:30:10","slug":"disney-le-ceo-devoile-ses-projets-pour-le-futur-de-la-plateforme","status":"publish","type":"post","link":"https:\/\/www.tomsguide.fr\/disney-le-ceo-devoile-ses-projets-pour-le-futur-de-la-plateforme\/","title":{"rendered":"Disney+ : le CEO d\u00e9voile ses projets pour le futur de la plateforme"},"content":{"rendered":"\n

R\u00e9inventer le streaming : tel semble \u00eatre l’ambition de Bob Chapek, le CEO de la plateforme de Disney+. <\/strong>Face \u00e0 une concurrence toujours plus acharn\u00e9e, la firme aux grandes oreilles semble pr\u00eate \u00e0 sortir l\u2019artillerie lourde. Si Netflix perd des abonn\u00e9s et Amazon Prime augmente drastiquement ses forfaits, la plateforme de Chapek voit les choses sous un angle bien diff\u00e9rent. <\/a>En effet, le CEO ambitionne de remettre les abonn\u00e9s au centre m\u00eame des enjeux de Disney+. L’id\u00e9e est simple : devenir un acteur du syst\u00e8me et non plus un spectateur lambda.<\/strong> Si on ignore encore ses plans concrets, ses r\u00e9centes d\u00e9clarations laissent pr\u00e9sager un futur sous le signe de la cr\u00e9ation et du renouvellement. <\/p>\n\n\n

\n
\"Disney+
Disney+ veut r\u00e9volutionner le streaming – Cr\u00e9dit : Disney+<\/figcaption><\/figure><\/div>\n\n\n

Le march\u00e9 de streaming pourrait conna\u00eetre de s\u00e9rieux revers dans les prochaines ann\u00e9es.<\/a> Mais Chapek lui semble d\u00e9j\u00e0 avoir trouv\u00e9 la solution miracle pour contrer le mauvais sort. De quoi faire de Disney+ le leader incontest\u00e9 en la mati\u00e8re. <\/p>\n\n\n\n

Disney+ : la plateforme veut se r\u00e9inventer dans un futur proche !<\/h2>\n\n\n\n

“Nous imaginons un avenir dans lequel Disney + n’est pas seulement un service de streaming. Il faut que tout cela devienne une plateforme de narration nouvelle g\u00e9n\u00e9ration. Le but est de m\u00e9langer le monde physique au monde num\u00e9rique. Personnaliser l’exp\u00e9rience consommateur : tel est notre objectif permanent”<\/em> explique ainsi Bob Chapek. “Dans l’avenir, visionner un match ne doit pas \u00eatre une exp\u00e9rience passive. Il faut que le public fasse partie int\u00e9grante de l’action. Il faut absolument anticiper les attentes de chacun en cr\u00e9ant de nouvelles exp\u00e9riences uniques”<\/em> <\/strong>ajoute \u00e9galement ce dernier. <\/p>\n\n\n\n

L’interactivit\u00e9 permanente semble \u00eatre la cl\u00e9 pour Chapek. Mais on ne sait toujours pas comment ce dernier compte r\u00e9ellement s’y prendre. Les diff\u00e9rentes filiales du groupe semblent donc en passe de collaborer main dans la main pour cr\u00e9er des ponts. L’ambition de Disney n’est plus \u00e0 prouver. Son avance en mati\u00e8re de nouvelles technologies non plus. La plateforme pourrait donc cr\u00e9er quelque chose d’in\u00e9dit qui pourrait r\u00e9ellement r\u00e9volutionner le march\u00e9 du streaming<\/a>. Avec des marques stars comme Pixar<\/em> et Marvel,<\/em> il y a fort \u00e0 parier que le d\u00e9fi sera relev\u00e9 haut la main. <\/strong><\/p>\n\n\n\n

Et si le spectateur devenait le h\u00e9ros du streaming ? C’est en tout cas la promesse all\u00e9chante de Bob Chapek. Il faudra probablement quelques ann\u00e9es pour d\u00e9velopper cette nouvelle \u00e8re, r\u00e9volutionnaire si elle tient toutes ses promesses !<\/strong><\/p>\n\n\n\n

Source : Screenrant<\/p>\n","protected":false},"excerpt":{"rendered":"

Lors d'une r\u00e9cente interview, Bob Chapek, le CEO de Disney+, a d\u00e9voil\u00e9 ses ambitions pour le futur de la plateforme.<\/p>","protected":false},"author":104,"featured_media":1171760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[494,3835,3836],"tags":[1138],"hubs":[],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":false,"post_source":"","hide_sidebar":false,"hide_advertising":false},"yoast_head":"\nDisney+ : le CEO d\u00e9voile ses projets pour le futur de la plateforme<\/title>\n<meta name=\"description\" content=\"Lors d'une r\u00e9cente interview, Bob Chapek, le CEO de Disney+, a d\u00e9voil\u00e9 ses ambitions pour le futur de la plateforme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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