{"id":1234439,"date":"2023-05-05T08:00:00","date_gmt":"2023-05-05T06:00:00","guid":{"rendered":"https:\/\/www.tomsguide.fr\/?p=1234439"},"modified":"2023-05-05T07:22:38","modified_gmt":"2023-05-05T05:22:38","slug":"apple-les-ventes-diphone-nont-pas-reussi-a-compenser-la-degringolade-des-mac","status":"publish","type":"post","link":"https:\/\/www.tomsguide.fr\/apple-les-ventes-diphone-nont-pas-reussi-a-compenser-la-degringolade-des-mac\/","title":{"rendered":"Apple\u00a0: les ventes d\u2019iPhone n\u2019ont pas r\u00e9ussi \u00e0 compenser la d\u00e9gringolade des Mac"},"content":{"rendered":"\n<p>Dans le contexte actuel du ralentissement \u00e9conomique mondial, Apple ne s\u2019en sort pas trop mal. La firme de Cupertino a m\u00eame r\u00e9ussi \u00e0 d\u00e9passer les attentes avec 95 milliards de dollars de chiffre d\u2019affaires et <strong>24,2 milliards de dollars de b\u00e9n\u00e9fice net pour le premier trimestre 2023<\/strong>. Cela n\u2019emp\u00eache cependant pas Apple d\u2019avoir enregistr\u00e9 une baisse de revenus par rapport \u00e0 la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re (97,2 milliards de dollars de chiffre d\u2019affaires et 25 milliards de b\u00e9n\u00e9fice net).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/05\/iphone-1.jpg\" alt=\"Apple vente iPhone Mac\" class=\"wp-image-1234440\" srcset=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/05\/iphone-1.jpg 1200w, https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/05\/iphone-1-300x169.jpg 300w, https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/05\/iphone-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">iPhone \u00a9 Th\u00e9o Sautif \/ Unsplash<\/figcaption><\/figure>\n\n\n\n<p><strong>Les ventes en hausse des iPhone et des Services <\/strong>(Apple Music, Apple TV+, Apple Arcade, Apple One, etc.) ont largement contribu\u00e9 au chiffre d\u2019affaires d\u2019Apple. Elles n\u2019ont cependant pas r\u00e9ussi \u00e0 compenser les ventes des Mac. Celles-ci ont effectivement fondu comme neige au soleil par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. <a href=\"https:\/\/www.tomsguide.fr\/liphone-ninteresse-plus-les-jeunes-a-cause-de-son-prix-et-du-manque-dinnovation-des-ventes-en-baisse\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019iPhone n\u2019int\u00e9resse plus autant les jeunes<\/a> en Chine, mais <a href=\"https:\/\/www.tomsguide.fr\/liphone-est-le-smartphone-le-plus-populaire-chez-les-adolescents-apple-bat-largement-samsung\/\" target=\"_blank\" rel=\"noreferrer noopener\">il a la toujours la cote aux \u00c9tats-Unis<\/a>, d\u2019o\u00f9 ses ventes en hausse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dur trimestre pour Apple, les ventes de Mac ont chut\u00e9 de 31 % par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re<\/strong><\/h2>\n\n\n\n<p>De janvier \u00e0 mars 2023,<strong> les ventes d\u2019iPhone ont augment\u00e9 de 2 %<\/strong> (51,3 milliards de dollars) par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. C\u2019est une bonne nouvelle pour Apple car <a href=\"https:\/\/www.tomsguide.fr\/smartphones-les-ventes-continuent-de-seffondrer-une-bonne-nouvelle\/\" target=\"_blank\" rel=\"noreferrer noopener\">les ventes de smartphones se sont effondr\u00e9es dans le monde avec l\u2019inflation et la fin de la pand\u00e9mie<\/a>. Les abonnements aux Services d\u2019Apple sont la deuxi\u00e8me source de revenus pour la firme de Cupertino. Les revenus li\u00e9s aux Services sont effectivement en hausse de 5 % \u00e0 20,9 milliards de dollars. Ceux-ci augmentent progressivement depuis les 5 derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<p>Quant aux Mac, les ventes ont d\u00e9gringol\u00e9 par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. Elles sont pass\u00e9es de 10,4 milliards de dollars au premier trimestre 2022 \u00e0 \u00ab\u00a0seulement\u00a0\u00bb 7,2 milliards de dollars au premier trimestre 2023. Cela repr\u00e9sente donc<strong> une baisse de 31 %<\/strong>. Ce n\u2019est pas autant que les 40 % auxquels les analystes s\u2019attendaient, mais cela prouve tout de m\u00eame que les ordinateurs \u00e0 la pomme ne se vendent plus aussi bien cette ann\u00e9e.<\/p>\n\n\n\n<p><strong>Les ventes d\u2019iPad ont \u00e9galement baiss\u00e9 de 13 % <\/strong>en chutant \u00e0 6,7 milliards de dollars. Selon Tim Cook, les comparaisons entre les ventes d\u2019iPad et de Mac cette ann\u00e9e par rapport \u00e0 2022 sont difficiles. Il a expliqu\u00e9 que les ventes \u00e9taient plus fortes l\u2019ann\u00e9e derni\u00e8re gr\u00e2ce aux nouveaux produits lanc\u00e9s, notamment l\u2019iPad Air M1 et le MacBook M2. D\u2019ailleurs, <a href=\"https:\/\/www.tomsguide.fr\/apple-de-nouveaux-macbook-seraient-annonces-a-la-wwdc23-en-juin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple devrait annoncer de nouveaux MacBook \u00e0 la WWDC23 en juin<\/a>.<\/p>\n\n\n\n<p>Source : <a href=\"https:\/\/www.apple.com\/newsroom\/2023\/05\/apple-reports-second-quarter-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes d\u2019iPhone en hausse n\u2019ont pas \u00e9t\u00e9 suffisantes pour contrer la d\u00e9gringolade des ventes de Mac qui ont fait baisser le chiffre d\u2019affaires de la marque. Apple a tout de m\u00eame d\u00e9pass\u00e9 les attentes\u2026<\/p>","protected":false},"author":89,"featured_media":1234440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[494],"tags":[509,601],"hubs":[],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":false,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple\u00a0: les ventes d\u2019iPhone n\u2019ont pas r\u00e9ussi \u00e0 compenser la d\u00e9gringolade des Mac<\/title>\n<meta name=\"description\" content=\"Les ventes d\u2019iPhone en hausse n\u2019ont pas \u00e9t\u00e9 suffisantes pour contrer la d\u00e9gringolade des ventes de Mac qui ont fait baisser le chiffre d\u2019affaires de la marque. 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