{"id":1354083,"date":"2024-01-25T16:56:00","date_gmt":"2024-01-25T15:56:00","guid":{"rendered":"https:\/\/www.tomsguide.fr\/?p=1354083"},"modified":"2024-01-25T17:15:55","modified_gmt":"2024-01-25T16:15:55","slug":"youtube-en-danger-tiktok-lance-les-videos-de-30-minutes-pour-seduire-les-createurs-et-les-utilisateurs","status":"publish","type":"post","link":"https:\/\/www.tomsguide.fr\/youtube-en-danger-tiktok-lance-les-videos-de-30-minutes-pour-seduire-les-createurs-et-les-utilisateurs\/","title":{"rendered":"YouTube en danger ? TikTok lance les vid\u00e9os de 30 minutes pour s\u00e9duire les cr\u00e9ateurs et les utilisateurs"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2024\/01\/tiktok-vs-youtube-videos-30-minutes.jpg\" alt=\"TikTok longues vid\u00e9os\" class=\"wp-image-1354104\" srcset=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2024\/01\/tiktok-vs-youtube-videos-30-minutes.jpg 1200w, https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2024\/01\/tiktok-vs-youtube-videos-30-minutes-300x169.jpg 300w, https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2024\/01\/tiktok-vs-youtube-videos-30-minutes-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">TikTok se lance dans les longues vid\u00e9os \u00a9 A\u00efda Amer\/Axios<\/figcaption><\/figure>\n\n\n\n<div class=\"tldr\">\n    <ul>\n        <li>TikTok se lance dans les vid\u00e9os de 30 minutes, un test limit\u00e9 \u00e0 quelques utilisateurs pour le moment.<\/li>\n        <li>L&#8217;int\u00e9r\u00eat pour le r\u00e9seau social chinois \u00e9tant de concurrencer YouTube.<\/li>\n        <li>Une strat\u00e9gie audacieuse, mais pas sans risque pour la plateforme.<\/li>\n    <\/ul>\n<\/div>\n\n\n\n<p>TikTok va-t-il finir par remplacer YouTube ? Le r\u00e9seau social chinois de partage de vid\u00e9os a annonc\u00e9 ce jeudi qu&#8217;il testait une nouvelle limite de dur\u00e9e pour les vid\u00e9os, d\u00e9sormais <strong>fix\u00e9e \u00e0 30 minutes<\/strong>. Cette d\u00e9cision marque <strong>un tournant strat\u00e9gique <\/strong>pour TikTok, qui se positionne d\u00e9sormais comme un concurrent direct de YouTube, la plateforme de r\u00e9f\u00e9rence pour regarder des vid\u00e9os en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tiktok-se-lance-dans-les-videos-de-30-minutes-un-tournant-strategique-pour-le-reseau-social\"><strong>TikTok se lance dans les vid\u00e9os de 30 minutes : un tournant strat\u00e9gique pour le r\u00e9seau social<\/strong><\/h2>\n\n\n\n<p>Jusqu&#8217;\u00e0 pr\u00e9sent, <a href=\"https:\/\/www.tomsguide.fr\/tiktok-la-duree-maximale-des-videos-passe-a-10-minutes\/\">TikTok limitait la dur\u00e9e des vid\u00e9os \u00e0 10 minutes<\/a>. Cette limite avait \u00e9t\u00e9 fix\u00e9e d\u00e8s le en mars 2022 afin de se rapprocher de ses concurrents, tels que YouTube ou Instagram, qui permettaient d\u00e9j\u00e0 de publier des vid\u00e9os plus longues. Car au d\u00e9part, <a href=\"https:\/\/www.tomsguide.fr\/tiktok-etend-la-duree-maximale-des-videos-de-60-secondes-a-3-minutes\/\">TikTok, ce n&#8217;\u00e9tait que des courtes vid\u00e9os de de 60 secondes<\/a>.<\/p>\n\n\n\n<p>Mais TikTok a depuis chang\u00e9 de strat\u00e9gie. Le r\u00e9seau social, qui compte d\u00e9sormais plus de 1,2 milliard d&#8217;utilisateurs actifs dans le monde, veut attirer un public plus large, <strong>notamment les cr\u00e9ateurs de contenu<\/strong> qui produisent des vid\u00e9os plus longues, telles que des tutoriels, des reportages ou des \u00e9missions de t\u00e9l\u00e9vision. Cr\u00e9ateurs qui sont d&#8217;ailleurs <a href=\"https:\/\/www.tomsguide.fr\/lalgorithme-de-tiktok-pousse-les-influenceurs-au-burnout\/\">de plus en plus victimes de burnout<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/07\/tiktok.jpg\" alt=\"TikTok iPhone passkeys mots de passe\" class=\"wp-image-1272247\" srcset=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/07\/tiktok.jpg 1200w, https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/07\/tiktok-300x169.jpg 300w, https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2023\/07\/tiktok-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">TikTok \u00a9 Nik \/ Unsplash<\/figcaption><\/figure>\n\n\n\n<p>\u00ab&nbsp;<em>Nous sommes toujours \u00e0 la recherche de nouvelles fa\u00e7ons d&#8217;aider nos cr\u00e9ateurs \u00e0 exprimer leur cr\u00e9ativit\u00e9 <\/em>\u00bb, a d\u00e9clar\u00e9 un porte-parole de TikTok. \u00ab&nbsp;<em>La possibilit\u00e9 de publier des vid\u00e9os de 30 minutes leur donnera plus de libert\u00e9 pour raconter des histoires plus complexes et engageante<\/em>s \u00bb.<\/p>\n\n\n\n<p>Pour l&#8217;instant,<strong> le test de TikTok est limit\u00e9 \u00e0 un petit nombre d&#8217;utilisateurs<\/strong>. Il n&#8217;est pas encore clair si la nouvelle limite de dur\u00e9e sera adopt\u00e9e \u00e0 grande \u00e9chelle. Mais si tel est le cas, cela signifierait que TikTok est pr\u00eat \u00e0 se battre pour la domination du march\u00e9 des vid\u00e9os en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-strategie-audacieuse-mais-pas-sans-risques\"><strong>Une strat\u00e9gie audacieuse<\/strong>, mais pas sans risques <\/h2>\n\n\n\n<p>La d\u00e9cision de TikTok de permettre de publier des vid\u00e9os de 30 minutes est audacieuse. Elle montre que le r\u00e9seau social est pr\u00eat \u00e0 prendre des risques pour se d\u00e9velopper. Mais cette strat\u00e9gie comporte \u00e9galement <strong>des risques<\/strong> : si TikTok ne parvient pas \u00e0 attirer suffisamment de cr\u00e9ateurs de contenu qui produisent des vid\u00e9os longues, il pourrait se retrouver en position de faiblesse face \u00e0 YouTube.<\/p>\n\n\n\n<p>De plus, la nouvelle limite de dur\u00e9e pourrait rendre TikTok <strong>moins attrayant<\/strong> pour celles et ceux qui pr\u00e9f\u00e8rent regarder des vid\u00e9os courtes et amusantes. Il faudra donc voir comment la r\u00e9seau chinois r\u00e9ussira \u00e0 relever ces d\u00e9fis. S&#8217;il parvient \u00e0 les surmonter, il pourrait bien devenir un acteur incontournable du march\u00e9 des vid\u00e9os en ligne.<\/p>\n\n\n<script type=\"application\/ld+json\">\n    {\n\t  \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"SoftwareApplication\",\n      \"name\": \"TikTok\",\n\t  \"operatingSystem\": \"Playstore, Appstore\",\n\t  \"creator\":{\"@type\":\"Organization\",\"name\":\"TikTok\"},\n      \"applicationCategory\": \"Video, Communication\",\n      \"aggregateRating\": {\n\t\t\"@type\": \"AggregateRating\",\n        \"ratingValue\": \"4.1\",\n        \"ratingCount\": \"64394242\"\n      },\n      \"offers\": {\n  \t\t\"@type\": \"Offer\",\n  \t\t\"price\": \"0\",\n  \t\t\"priceCurrency\" : \"EUR\"\n\t\t}\n    }\n    <\/script>\n<div class=\"twda-download-plugin\">\n\t<div class=\"twda-download-plugin__content\">\n\t\t<div class=\"twda-download-plugin__header\">\n\t\t\t<div class=\"twda-download-plugin__picture\">\n\t\t\t\t<img decoding=\"async\" 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Communication<\/li>\n\t\t\t\t<li>D\u00e9veloppeur TikTok<\/li>\n\t\t\t\t<li class=\"twda-date\" data-after=\"Mise \u00e0 jour le 29 Avril 2024\"><\/li>\n\t\t\t<\/ul>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t<div class=\"twda-download-plugin__download\">\n\t\t<a\n\t\t\thref=\"https:\/\/telecharger.tomsguide.fr\/tiktok\/\"\n\t\t\ttarget=\"_blank\"\n\t\t\tclass=\"twda-download-plugin__button\">\n\t\t\tT\u00e9l\u00e9charger TikTok\t\t<\/a>\n\t<\/div>\n\n\t<div class=\"twda-download-compatibility\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.tomsguide.fr\/content\/plugins\/toms-widget-download\/inc\/..\/public\/img\/android.svg\" alt=\"Android\" title=\"Android\" width=\"20px\" height=\"20px\"><img decoding=\"async\" src=\"https:\/\/www.tomsguide.fr\/content\/plugins\/toms-widget-download\/inc\/..\/public\/img\/ios.svg\" alt=\"Ios\" title=\"Ios\" width=\"20px\" height=\"20px\"><img decoding=\"async\" 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Une d\u00e9cision strat\u00e9gique qui vise \u00e0 concurrencer YouTube, la plateforme de r\u00e9f\u00e9rence pour regarder des vid\u00e9os en ligne.<\/p>","protected":false},"author":93,"featured_media":1354104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[3837],"tags":[3369],"hubs":[],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_show_in_home":false,"post_show_summary":false,"post_source":"","hide_sidebar":false,"hide_advertising":false,"custom_ga_words":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube en danger ? TikTok lance les vid\u00e9os de 30 minutes pour s\u00e9duire les cr\u00e9ateurs et les utilisateurs<\/title>\n<meta name=\"description\" content=\"TikTok, le r\u00e9seau social chinois de partage de vid\u00e9os, se lance dans les vid\u00e9os de 30 minutes. Une d\u00e9cision strat\u00e9gique qui vise \u00e0 concurrencer YouTube, la plateforme de r\u00e9f\u00e9rence pour regarder des vid\u00e9os en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomsguide.fr\/youtube-en-danger-tiktok-lance-les-videos-de-30-minutes-pour-seduire-les-createurs-et-les-utilisateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube en danger ? 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Une d\u00e9cision strat\u00e9gique qui vise \u00e0 concurrencer YouTube, la plateforme de r\u00e9f\u00e9rence pour regarder des vid\u00e9os en ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tomsguide.fr\/youtube-en-danger-tiktok-lance-les-videos-de-30-minutes-pour-seduire-les-createurs-et-les-utilisateurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Toms Guide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TomsGuideFrance\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T15:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T16:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tomsguide.fr\/content\/uploads\/sites\/2\/2024\/01\/tiktok-vs-youtube-videos-30-minutes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aymeric Geoffre-Rouland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aym_geo\" \/>\n<meta name=\"twitter:site\" content=\"@tomsguidefr\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tomsguide.fr\/youtube-en-danger-tiktok-lance-les-videos-de-30-minutes-pour-seduire-les-createurs-et-les-utilisateurs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tomsguide.fr\/youtube-en-danger-tiktok-lance-les-videos-de-30-minutes-pour-seduire-les-createurs-et-les-utilisateurs\/\"},\"author\":{\"name\":\"Aymeric Geoffre-Rouland\",\"@id\":\"https:\/\/www.tomsguide.fr\/#\/schema\/person\/c092b1dd4cc687d025cda00ebbd7c0f5\"},\"headline\":\"YouTube en danger ? 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